Patented / Apple

As with Apple’s prior moves into mobile, music, and media, behind the scenes the Apple design and dev team is prepping for entry into the VR/AR space and, we can be certain, they will jump in with a big splash…

Apple has declined to comment on any VR initiative.

Macrumors of Virtual Reality



VR/AR research unit at Apple has hundreds of staff from multiple previous acquisitions including past employees from Microsoft’s HoloLens team as well as Lytro…

Apple has assembled a large team of experts in virtual and augmented reality and built prototypes of headsets that could one day rival Facebook’s Oculus Rift or Microsoft’s Hololens, as it seeks new sources of growth beyond the iPhone.

The secret research unit includes hundreds of staff from a series of carefully targeted acquisitions, as well as employees poached from companies that are working on next-generation headset technologies including Microsoft and camera start-up Lytro, according to people familiar with the initiative.

The company’s latest acquisition in the area is Flyby Media, an augmented reality start-up that lets mobile devices “see” the world around them. Flyby’s team worked closely with Google in developing software for its 3D positioning technology Project Tango.