Generation Z refers to those born after the Millennial Generation. There is no agreement on the name or exact range of birth dates. Some sources start the Z Generation at the mid or late 1990s or the more widely used period starting from 2000 to the present day
Millennials are ages 20 to 37ish, are tech savvy, a digital era in motion. Coming up next is a generation that’s tech conversant from childhood, are more-than-savvy with tech toys and experiences, and are now moving into their teen-age years. Worldwide and here in the U.S., Generation Z will grow up as tech maestros to an extent beyond that imagined by today’s mix of Baby Boomers, Gen X and Gen Y/Millennials.
Gen Z will be more comfortable with a whole range of digital devices — they grew up with them, they are ‘second nature’ with #DigitalLife… #WearableTech and #digitalbody connections will make sense in new ways and new forms we have only begun to imagine.
What is Gen Z and What Does It Want?
Generation Z prefers biometrics to passwords – NFC World
Internet connectivity will be ‘old hat’ and social networks will be part of everyday life. Children with iPads, tablets and phablets are already a norm and, as an example of shifting trends, worldwide-popular Lego sets are giving way to Lego virtual sets and games, Lego animation and Lego e-themed parks.
The Internet of Things will be ubiquitous as an Internet of Everything and an IoE will no longer be a simple description of a day-to-day world that is connected everywhere and, as it goes, is producing #BigData with #privacy concerns growing and safeguard systems, like gated communities, being built to meet a growing demand even though some features, like biometrics, are considered ‘not a big deal.’
“Generation Z will expect devices to have some form of connectivity, they will want to be able to control their household appliances with apps, and expect the hardware they use at work to be at least as good as the gadgets they have at home.”
Generation Z will buy a smart refrigerator and expect the food and drink beverages to be monitored and programs offered to align with their fitness programs, coordinated with their #wearabletech… dieting will take on new meaning when your refrigerator gives you a ‘red light’ denial of service. That ice cream late at night might flash red — “calories” — and years from now our Z Gen dieter will laugh and sing a little song “Ice cream, you scream, we all scream for ice cream!” Some things will never change 😉
Welcome soon-to-be Generation Z!
Jamie Gutfreund, chief marketing officer of digital agency Deep Focus in Los Angeles, said marketers can’t reach Gen Z unless they “clearly get teens.” In short: They’re humble, phone-obsessed and they like video games. They’re worried about the environment, choose visuals over text and prefer incognito social media platforms. Most of all, though, they’re not millennials — and they’re coming. — IB Times
Boomers, Gen X and Gen Y – Millenials are ubiquitous terms among marketers. So who are Gen Z? Gen Z are sometimes called Generation Next or Generation I .
“Gen Z are true digital natives — having grown-up on iPods, text messaging, Facebook, smart phones and YouTube. They are coming of age publicly on the web, are true multi-taskers and have a no-holds-barred attitude about blogging and digital publishing.”
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