Violence against women continues to be a serious threat. ROAR’s ‘Athena’ is a step toward safety


Via Sun Gazing

Safety is always in mind as women face a high risk of being victimized by violent attacks and/or sexual assaults.

An astounding statistic for “forcible sex offenses” at large universities was reported by the Boston Globe; between 2012 and 2013 sexual assaults had increased by 40%. That’s the bad news, but the video you are about to watch below, offers some very good news.

Yasmin Mustafa and Anthony Gold founded a company, ROAR, whose chief goal was to stop violence against women by arming them… and not with a gun. Women have carried MACE, worn whistles around their neck etc., with little impact on fighting off attackers. ROAR designed an emergency alert device with a fashionable edge, which they named Athena, a nod to the Greek goddess of justice and strength.

Their goal was to empower women, so they could have the freedom to navigate the world without fear. Wearing this device as a necklace, instills the confidence that they are never alone. Athena is worn like a pendant around the neck; three seconds of holding down the button on it sounds a loud alarm. At the same time, loved ones and friends receive text messages alerting them of the woman’s location, and sends a 1-click call to 911! The emergency contacts not only get the location but can dial the woman or 911 with one click.

Hats off to ROAR! This device, as you will see in the upcoming footage, is going a long way towards creating a society where women will no longer have to walk in fear.  

Mothers are recommending it for girls from middle school and up. 

ROAR Launch

ROAR for Good

‘Safety Jewelry’, Settings

Shipping Fall 2016

Athena safety jewelry