Augmented & Virtual Reality, Wearable Tech, Theater-of-the-Future, Immersive Experience

Is the ‘Next Big Thing’ Illusion & Immersive Reality?

It’s VR Time…Quick Look!

As a battle for the VR space begins to heat up, Google & friends make a big bet on a little-known wearable headset maker called Magic Leap

Elephants in your hand, Sharks in your office, Leapin’ Lizards!

Roller Coasters in your living room


MIT Update/March 2015: Magic Leap versus HoloLens from Microsoft

The MIT Technology Review  recently focused on Breakthrough Technologies of 2014 and right there along with Agile Robots, Drones and Neuromorphic Chips, there’s the Oculus Rift and its many applications beyond video games—teleconferencing, online shopping, movies and more.

The Rift is just the tip of a coming wave. According to venture capital firms the virtual reality world will be far bigger than all of the above near-term uses. Augmented-Virtual Reality will be literally “changing the way we experience our everyday lives—our social interactions, our communities and our work.”

Get ready for a ride.

From c/net, Facebook sets up studio to provide content for its Oculus VR

Oculus Cinema

From Mashable, the Oculus Rift is almost ready to hit the market.

The Oculus Rift’s digitalwear, ‘digiwear’ for ‘digibods’, is just the beginning of body enhancements…


Imagine that you could see like a hawk or an eagle… choose your enhanced ‘sense array‘.

VR see like a hawk or choose your animal

Enhanced sensing?

Consider a little ‘bio-mimicry’, take a gander at animals whose sensory ranges extend far beyond what humans have. Twenty-twenty vision is nothing to hoot about in the world of owls for example.

Can the extreme ranges of sight and hearing of many animals, via AR and VR for human use, begin to mimic how animals see, hear and sense. Infrared? Yes. Ultraviolet? Yes. Broadband, extended range hearing? Yes. The list goes on. The instruments to enhance and extend our senses are being conceived. Bio-engineering takes, as a starting point, immersive technology.

Augmented Reality and Medicine

The same digital devices worn to play games and enhance sensory experiences will find a place in the operating room of the future.

Think of the world of health care, a scientific/technical world. We’ve previously written of applications for Google Glass in a hospital setting, but consider surgery itself with special Augmented Reality wearable tech instruments. For example, with the use of a dye solution that adheres to cancer cells, surgeons can more incisively operate to remove all cancer cells in a tumor. With special Augmented Reality/AR glasses, the doctors can see exactly what cells are cancerous and which are not…

The precision of Augmented/Enhanced surgery can save lives.


Virtual and Augmented Reality goes far beyond fun and games…

Digital-enhancements‘ for a DigiBod world are being developed and tested.

Mini Augmented Vision / April 2015

Hands-on: BMW and Qualcomm make a convincing case cars are the best place to start AR…

Keep your eyes open — a first-generation of VR & AR ‘add-ons’ are coming soon

Courtesy of Augmented Reality (AR) News
Courtesy of Augmented Reality (AR) News

Sharks !

Virtual Magic

Not yet available, but valued at +/- 2B pre-launch

Magic Leap

Magic Leap doesn’t have a product yet — so why is Google interested?



Magic Leap: augmented-reality startup catches Google’s eye

NY Times / Magic Leap’s Effort to Blend Illusion and Reality

Wall Street Journal (blog)  
An animation on Magic Leap’s website shows an image of a tiny elephant moving on a person’s hands. Google Inc. is hedging its bets as it prepares for a future when our laptops and smartphones will be antiquated technology …
Fast Company  
An ambitious, stealthy startup recruits Google, Qualcomm, and VC and Hollywood A-listers to build next-gen augmented and virtual reality …
The Verge   ‎‎
Google is leading a huge $542 million round of funding for the secretive startup Magic Leap, which is said to be working on augmented reality glasses that can create digital objects that appear to exist in the world around you. Little is known …
Google has just thrown its weight behind an augmented reality startup shrouded in mystery. Along with Qualcomm and film production Legendary Entertainment (among many other companies), Mountain View has funded Magic Leap to the tune of $542M …
TechCrunch (blog)   ‎‎
It’s rare that a company can stay relatively secretive while raising a huge amount of funding, but Florida’s Magic Leap has managed that. The startup, led by CEO Rony Abovitz, announced today the close of its $542 million Series B …
Business Insider   ‎‎
Google has led a $542 million investment in Magic Leap, a technology startup based in Florida, the company announced Tuesday morning. Magic Leap is a stealth company that describes itself as being a “developer of novel human computing interfaces …


  Augmented, Immersive, Virtual


New Realities:

Magic Leap and a “Digital Light Field”


In the Eyes of the Animal (video pov)


Virtual Reality @Sundance

Insider View: “We are building a wonderful, special thing – whose purpose is to gently, and in harmony with you (your physiology, your being), produce a Digital Lightfield – a living river of light sculpture, which can transmit to you the feelings of magic and experience and presence” — Magic Leap, Feb 2016

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VR @ the Computer Electronic Show

January 2016 

  • 40 exhibitors demonstrate VR products at #CES2016

Few Computers Are Powerful Enough for Virtual Reality

CES_VR 2016 Wrap up

CES_2016 VR wrap up_Google News w links

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Immersive Cinema 3D & Beyond …. New Ways to See & Experience Our World ….


VR headsets are ready to hit stores — and PCs need power and graphics to run them

  • Just 13 million PCs worldwide next year will have the graphics capabilities needed to run VR, according to an estimate by Nvidia, the largest maker of computer graphics chips
  • These ultra-high-end machines account for less than 1 percent of the 1.43 billion PCs expected to be in use globally in 2016, according to research firm Gartner
  • Facebook recommends that Oculus Rift owners have a computer with an Nvidia GeForce 970 or AMD Radeon 290 graphics card
  • Oculus Rift will require an Intel i5-class processor, more than 8 gigabytes of memory, and two USB 3.0 ports


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September 2015

August 2015


SpaceVR’s Kickstarter project 

Virtual reality video project will immerse you in space

June/July 2015

Beyond Immersive Cinema and Augmented Reality…

Via NYT / “Virtual Reality: Has the technology caught up with the hype?” 

We have been talking about “taptic technology” as a real revolution since the introduction of the prototype Apple Watch. Lo and behold, here comes taptic to bring an essential element to virtual reality — touch…

Oculus Touch

You’re in an unfamiliar world. You turn right and see lush vegetation. Turn left, and you spy an adorable woodland creature. You reach out to pet it—and nothing happens. Your arms stay limp at your side. You wonder if you have arms at all. Then you remember that the world is virtual, and the headset that brought you there is strictly look, don’t touch.

It’s a familiar limitation for head-mounted virtual-reality displays like the Oculus Rift. It can fool your eyes but leave your body stuck on the boring side of the looking glass. It’s a barrier to a truly immersive experience, one that Oculus will attempt to solve with a new accessory called Oculus Touch.

Oculus Touch / Via ReadWrite

Oculus Touch hand controls / Via WSJ

AR v VR — “Dualing Realities” / Via the Atlantic

Follow the Money, Big Payday or Not? / Via Barrons

When Apple Gets In, It Will Change the Reality / Via Engadget

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Not so long ago, there was a rumbling & beginnings of a change in the ways to see 

Facebook’s $2 billion for Oculus VR

Why Oculus? At the beginning was the Great Rift origin story and the word went forth…


and the Oculus Rift begat more rifting

2016 / Magic Leap


Magic Leap Raises $794 Million, Announces “Mixed Reality Lightfield“, cinematic reality

2015 / GOOG Invests $1/2 Billion in Magic Leap

Magic Leap files patent, Florida’s Magic Leap IP still secretive but closer to reality

while Google positions its VR ‘Cardboard’ device as a low-cost ‘digi VR thing’


Microsoft comes out of the Cloud

Suddenly, after meltdown of Microsoft 8 comes Microsoft 10… and pivot from the Northwest

(forget 9, there won’t be a Microsoft 9 and btw, try to forget 8 too…)

Welcome Microsoft 10 and, oh btw, welcome “HoloLens”

“…the most advanced holographic computer the world has ever seen”

According to Microsoft’s exec-in-charge, guiding the mothership’s new venture into space where Microsoft has not gone before

Hololens w logo

 Microsoft is, as of 2015, a virtual believer — and will not be left behind when the VR rapture arrives

Microsoft ante ups

hololens-microsofts-out of the cloud

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Big & small, players & talents, VR directions & misc characters not to be neglected

Feb 28, 2015 / HTC, the VIVE with VALVE /

Feb 19, 2015 /

AVEGANT / http://avegant.com

VR @Twitter  #VR 

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characters united

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The race to embrace VR is heating up (did someone mention VRs need for inspiring content?)

and Valve and more Steam

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and stepping into popular consciousness… a VR ↔ AR set piece


Augmented or Virtual?

AR or VR… we’ll add awe, beauty and wonder

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Can VR make you a ‘nicer’ person?

We believe it’s possible and…

We’re working on it @Earth360

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Apple’s VR Rumors

Tags: VirtualReality, AugmentedReality, VR, AR

HMD, HeadMountedDisplay

ImmersiveTechnology, ImmersiveCinema, Beyond3D, NextGenTV

MediaTechnology, VFX, SFX

Retinal, NeuroScience, CognitiveShift

Worldview, Earth360